Adidas Originals Women's Superstar Up W Fashion Sneaker
 | |
| Type | Sneakers |
|---|---|
| Inventor | Adidas |
| Inception | 1969 (1969) |
| Available | yes |
| Website | adidas.com/superstar |
The Superstar is a low-superlative able-bodied shoe manufactured past German multinational company Adidas since 1969. The shoe was originally released as a low-top version of the Pro Model basketball game shoe.[1] Nicknamed the "clam-toe", "vanquish-toe", "shell shoes", "shell tops", and "sea shells" (along with Adicolours) the iconic design is known every bit one of the major influences in the sneaker culture.
History [edit]
When the shoe was introduced, it was the first depression-top basketball shoe to feature an all-leather upper and the now famous rubber shell-toe. With its safety toe protection and non-marking sole, the shoe caught the attending of some of the best players from the NCAA and NBA, about notably Kareem Abdul-Jabbar. Within the first few years of its introduction, the Superstar was beingness worn by over 75% of all NBA players; proof of its revolutionary technology which remains today.[2] Over the course of the next few years, it would accelerate from the court to the streets and, consequently, further into the public's consciousness.
Pair of Adidas Superstar, with a black color and 3 white stripes
Superstar 35th Anniversary Music Series #15 Run DMC
In 1983, from Hollis, Queens, came Run-D.M.C., a rap group that refused to accommodate to popular standards by deciding that they would wearing apparel on stage the way they dressed on the streets. The trio was most notable for wearing the Superstars without any laces and pushing the natural language of the shoe out. "Adidas itself only found out about this dearest story when the ring held upwardly the three-Stripes shoes during a concert in front of 40.000 fans – one of these concertgoers was an adidas employee" [3] The Superstar received a lot of promotion from the rap group as they went out on tours beyond the US, which increased sales of the Superstar shoe. Responding to an anti-sneaker rap song past Jerrald Deas called "Felon Sneakers", the trio released a vocal of their own called "My Adidas" in 1986.[4] The song paid tribute to the Superstar shoe, and attempted to flip the stereotype of the 'b-male child'. Many years later, Adidas eventually signed an advertising deal with the grouping. The deal fabricated betwixt Run-D.K.C. and Adidas was the first endorsement deal between hip-hop artists and a major corporation, and a Run-D.M.C. endorsed line of wearable from Adidas was after released.[4]
The Superstar shoe has become function of popular youth fashion culture and are now worn regularly as casual footwear, rather than for sports. The Superstars, similar the Converse Chuck Taylor All-Stars, hands made the transition from the basketball court to street as it was sported by hip-hop aficionados. In the early 1980s, 'b-boys' wore the shoes with extra thick laces called "fat laces", unremarkably matching the colour of the laces with the color of the three stripes on their shoe.
The Superstars (at present known officially as the "Superstar II" as the current production shape differs from the original) are at present existence sold in Adidas Originals stores, with brand new color ways and designs equally a mode shoe with themes such as NBA teams and major Us cities.
35th Anniversary Series [edit]
In 2005, Adidas historic the 35th anniversary of the Superstar by collaborating with icons from the world of music, style and arts to create the Adidas 35th Ceremony collection.[v]
The collection included 35 dissimilar models from 5 different series.[half-dozen]
References [edit]
- ^ "adidas Superstar". Sneakerfiles. Archived from the original on September 21, 2008. Retrieved 2008-10-17 .
- ^ "adidas kicks off Superstar Celebration". adidas press room. 2004-11-03. Archived from the original on 2008-12-07. Retrieved 2008-x-17 .
- ^ "Archived copy". Archived from the original on 2015-02-08. Retrieved 2016-09-15 .
{{cite web}}: CS1 maint: archived copy as title (link) - ^ a b "Run-D.G.C." Britanica Encyclopedia. Archived from the original on 15 October 2008. Retrieved 2008-10-17 .
- ^ "3 stripes, v series, 35 models". adidas printing room. 2005-02-03. Archived from the original on 2008-08-28. Retrieved 2008-10-16 .
- ^ "Ultimate Guide to the adidas Superstar". lovevintageadidas.com/. Archived from the original on 22 February 2015. Retrieved 22 February 2015.
External links [edit]
- Official website
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